Thursday, April 18, 2013

Google Analytics

Google analytics is one of the unique tools from GOOGLE that helps you to keep the track of your website traffic. One can find the exact sources of visitors, how much time does they have stayed in your websites, does they have get on to the inner pages, how many of them are returning visitors, how fast does your website gets loaded up, how visitors interact with your web pages and so on by using Google analytics report. All you need is to register for a Google analytics account and place the code that you receive in website index page. It’s really benefited for those who are using Google AdWords as Google analytics will give a sensitive and accuratestatistics of your website traffic and can get the reviews of their online advertising campaigns.

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Please watch the following video tutorials which will guide you on how to use the Google Analytics effectively.

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Monday, April 1, 2013

How to make use of Google AdWords effectively

Google is one of the widely held search engines where you can find answers for all your needs around the globe on a single web page. As every business has drifted to the online world the race for acquiring significant positions in the search results had also augmented. Along with the advantages of Search engineoptimization (SEO) and Social Medias every online business has accomplished to get more popularity for their brand and attained more traffic to their websites. Internet Marketing has thus turn out to be an effective way to boost your business in the web platform.
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Google AdWords is an online advertising platform introduced and run by Google that lets you to show ads of your business on Google's search engines. This advertisement package known as Pay-Per-Click (PPC) works out proficiently. When people search on Google using one of your keywords, your ad may appear next to the search results and you need to pay only when someone clicks on your ad. No matter what your budget is; Google will help you to run your business ads with minimum daily budget of $2.00.

There are a lot of choices and configuration settings available for creating your ad. All you need is just to login into with your Google account. It will then guide you through further procedure in user-friendly way where one can easily create ads and choose keywords without the help of an expert. One can specify where the ads to be displayed, daily budget for their campaigns, target the audiences for their campaign and even more options while setting up the ad. However if you find it difficult to carry out your business along with these advertising campaigns you can seek the help of some Google Qualified AdWord experts who can help you to sort it out.

To know more about using Google AdWords please watch the following video.